Navigating the Go-To-Market Process in the New Virtual Environment

15.03.21 03:24 PM By Rob - Comment(s)
Navigating the Go-To-Market Process in the New Virtual Environment
The go-to-market process has been profoundly impacted by the COVID-19 pandemic. Ingrid Fenn, CEO and President of SIREAS, recently moderated a panel discussion on the topic, which resulted in 2 new resources to explore as you consider either going to market or renegotiation an existing contract.

Ensuring the Long-term Viability of Strategic Relationships With a Standing Neutral

10.12.20 06:02 PM By Rob - Comment(s)
Ensuring the Long-term Viability of Strategic Relationships With a Standing Neutral
How can a Standing Neutral help you maintain the health of your strategic relationship?

Today SIREAS Celebrates Our 5th Birthday!

01.09.20 09:50 AM By Rob - Comment(s)
Today SIREAS Celebrates Our 5th Birthday!
What better way to celebrate the 5th birthday of SIREAS than to launch the new SIREAS blog? We'll start with a few thoughts from our CEO, Ingrid Fenn, on the past 5 years and the years ahead.